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OPTIMIZED is your complete solution to UNLOCKING YOUR FULL POTENTIAL! Stocked with some of the best nootropics, longevity, biohacking and functional health products in the world, we aim to provide you with all the tools, supplements, nutrition and information to assist you in becoming OPTIMIZED! With our ever-growing & constantly improving store, we take absolute pride in our diverse product ranges, high quality supplements and our exceptional customer service. 

Our Brand Story

After years of self-experimentation and research into the latest and greatest products to take his health, wellness & performance to the next level, our CEO and founder, Tristan van Moerkerken developed Optimized in 2018. Optimized is the first of its kind, a pioneer in the health optimization space in South Africa. It’s a way to bring the best supplements, tech, equipment & other products from around the world and make them available to you. Enabling you with the opportunity to take your health into your own hands and to change the mindset from sick care to healthcare.

Our Mission

Our collective mission is to provide you with the resources you need to live a longer, healthier and smarter lifestyle. We wish to enable every individual to unlock their full potential by simplifying knowledge, products, supplements, technology and lifestyle. Advocate, educate and curate. We are committed to curating products that truly perform while holding ourselves to unparalleled standards of transparency and quality.

Our Values


We are committed to you and your health, as well as the environment. 


We aim for honesty, quality and integrity in all products and information that we put out.


We aim to be open-minded and knowledgeable. 

Get Optimized Today!