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  • Neuro Day Plus Front
    Sold out
    R 899.00 - R 899.00
    R 899.00
    R 899.00 - R 899.00
    R 899.00

    Neuro Day Plus

    13 reviews NeuroActive

    Neuro Day Plus from NeuroActive is a revolutionary product that takes cognitive enhancement to a whole new level. The ingredients of this product w...

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    R 899.00 - R 899.00
    R 899.00
    R 899.00 - R 899.00
    R 899.00
    Sold out
  • Sold out
    R 1,747.00
    R 1,747.00 - R 1,747.00
    R 1,747.00
    R 1,572.00
    R 1,572.00 - R 1,572.00
    R 1,572.00

    Troscriptions - Variety Bundle

    Troscriptions

    Level up and save with the Trosciription variety bundle today. You can switch it up without any compromise. Whether you need a blue boost with Just...

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    R 1,747.00
    R 1,747.00 - R 1,747.00
    R 1,747.00
    R 1,572.00
    R 1,572.00 - R 1,572.00
    R 1,572.00
    Sold out
  • PRIMESELF Magnesium Complex Front
    R 499.00 - R 499.00
    R 499.00
    R 499.00 - R 499.00
    R 499.00

    Magnesium Complex

    2 reviews Prime Self

    Magnesium Complex from PRIMESELF features 3 highly bioavailable forms of magnesium for optimal results, specially L-Threonate, Malate, and Glycinat...

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    R 499.00 - R 499.00
    R 499.00
    R 499.00 - R 499.00
    R 499.00
  • Revive Electrolytes Mixed
    R 399.00 - R 399.00
    R 399.00
    R 399.00 - R 399.00
    R 399.00

    Revive Electrolytes

    12 reviews Revive

    The perfect hydration supplement is here from REVIVE, scientifically formulated to have the perfect ratio of electrolytes for healthy hydration. No...

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    R 399.00 - R 399.00
    R 399.00
    R 399.00 - R 399.00
    R 399.00
  • R 599.00 - R 599.00
    R 599.00
    R 599.00 - R 599.00
    R 599.00

    Beef Liver Capsules

    1 review Ancestral Nourishment

    Beef Liver Capsules from Ancestral Nourishment is a nutrient-dense superfood supplement that contains high amounts of quality nutrients. Free from ...

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    R 599.00 - R 599.00
    R 599.00
    R 599.00 - R 599.00
    R 599.00
  • PRIMESELF The Limitless Stack
    Save up to 10% Save %
    R 1,317.00 - R 1,397.00
    R 1,317.00 - R 1,397.00
    R 1,317.00
    R 1,185.00 - R 1,257.00
    R 1,185.00 - R 1,257.00
    R 1,185.00

    The "Limitless" Stack

    4 reviews Prime Self

    Whether you are looking to sharpen your mind, improve your memory or boost your mental performance, we have the perfect nootropic stack for you. In...

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    R 1,317.00 - R 1,397.00
    R 1,317.00 - R 1,397.00
    R 1,317.00
    R 1,185.00 - R 1,257.00
    R 1,185.00 - R 1,257.00
    R 1,185.00
    Save up to 10% Save %
  • Save 10% Save %
    R 1,845.00
    R 1,845.00 - R 1,845.00
    R 1,845.00
    R 1,660.00
    R 1,660.00 - R 1,660.00
    R 1,660.00

    Kimera Variety Bundle

    Kimera Coffee

    Ever find yourself stuck, not knowing which Kimera Koffee blend you should try, when you actually want them all. We have created the Kimera Variety...

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    R 1,845.00
    R 1,845.00 - R 1,845.00
    R 1,845.00
    R 1,660.00
    R 1,660.00 - R 1,660.00
    R 1,660.00
    Save 10% Save %
  • PRIMESELF Gut Complex Front
    Sold out
    R 279.00 - R 279.00
    R 279.00
    R 279.00 - R 279.00
    R 279.00

    Gut Complex

    19 reviews Prime Self

    Gut Complex is a next-generation Probiotic, Gut Health & Digestive support product from PRIMESELF. With a synergistic combination of advanced &...

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    R 279.00 - R 279.00
    R 279.00
    R 279.00 - R 279.00
    R 279.00
    Sold out
  • R 2,495.00 - R 2,495.00
    R 2,495.00
    R 2,495.00 - R 2,495.00
    R 2,495.00

    Airofit ACTIVE

    Airofit

    Airofit ACTIVE is a simplified version of our Airofit PRO breathing trainer. If you want to improve your health, overall well-being and physical p...

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    R 2,495.00 - R 2,495.00
    R 2,495.00
    R 2,495.00 - R 2,495.00
    R 2,495.00
  • R 499.00 - R 499.00
    R 499.00
    R 499.00 - R 499.00
    R 499.00

    Magtein® (Magnesium L-Threonate)

    5 reviews NeuroActive

    Magtein® from NeuroActive is a patented form of Magnesium that readily crosses the blood-brain barrier for utilization in the brain. Laboratory stu...

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    R 499.00 - R 499.00
    R 499.00
    R 499.00 - R 499.00
    R 499.00
PRIMESELF Bio Shield Front
Twilight Glasses Fairlane Front
NeuroActive PeakO2® Front
True Daylight Glasses Fairlane Front

Functional Health

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Featured Collections

Everything you need to unlock your full potential

OPTIMIZED is your complete solution to unlocking your FULL POTENTIAL! Stocked with some of the best nootropics, longevity, biohacking and functional health products in the world, we aim to provide you with all the tools, supplements, nutrition and information to assist you in becoming OPTIMIZED!

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  • Dr. Bronner - Toothpaste - Peppermint - Front
    R 179.00 - R 179.00
    R 179.00
    R 179.00 - R 179.00
    R 179.00

    Dr. Bronners All-One Toothpaste

    Dr Bronner

    Bring back your natural smile with the All-One Toothpaste from Dr. Bronners. This simple, yet effective formula has been created with 70% organic i...

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    R 179.00 - R 179.00
    R 179.00
    R 179.00 - R 179.00
    R 179.00
  • Nuud - Natural Anti-Odorant
    R 275.00 - R 899.00
    R 275.00 - R 899.00
    R 275.00 - R 899.00
    R 275.00

    Nuud - Natural Anti-Odorant

    18 reviews NUUD

    If you are looking for a natural way to get rid of body odour, we have the perfect organic antiperspirant solution for you.  NUUD is a vegan, alumi...

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    R 275.00 - R 899.00
    R 275.00 - R 899.00
    R 275.00 - R 899.00
    R 275.00
  • NeuroActive Neuro Night Front
    R 279.00 - R 279.00
    R 279.00
    R 279.00 - R 279.00
    R 279.00

    Neuro Night

    41 reviews NeuroActive

    Neuro Night from NeuroActive is an all-natural nootropic supplement aimed at promoting restful and restorative sleep. This formulation contains on...

    View full details
    R 279.00 - R 279.00
    R 279.00
    R 279.00 - R 279.00
    R 279.00
  • PRIMESELF Shroom Elixir Powder Front
    R 399.00 - R 399.00
    R 399.00
    R 399.00 - R 399.00
    R 399.00

    Shroom Elixir Powder

    39 reviews Prime Self

    Shroom Elixir, a powerhouse blend of adaptogenic and nootropic mushrooms to provide an all-around boost in performance and wellbeing to both the mi...

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    R 399.00 - R 399.00
    R 399.00
    R 399.00 - R 399.00
    R 399.00
  • Goli Gummies Bundle
    Save 10% Save %
    R 938.00
    R 938.00 - R 938.00
    R 938.00
    R 844.00
    R 844.00 - R 844.00
    R 844.00

    Goli Gummies Bundle

    GOLI

    Get the best of both worlds with the Goli Gummies bundle, from the leaders in health gummies. Not only are they delicious and tasty but they are al...

    View full details
    R 938.00
    R 938.00 - R 938.00
    R 938.00
    R 844.00
    R 844.00 - R 844.00
    R 844.00
    Save 10% Save %
  • Troscriptions Just Blue Front
    Sold out
    R 549.00 - R 549.00
    R 549.00
    R 549.00 - R 549.00
    R 549.00

    Troscriptions Just Blue

    4 reviews Troscriptions

    Take your mental performance to the next level with Just Blue from Troscriptions. This advanced nootropic consists of 16mg of pure, pharmaceutical-...

    View full details
    R 549.00 - R 549.00
    R 549.00
    R 549.00 - R 549.00
    R 549.00
    Sold out
  • Revive Electrolytes Mixed
    R 399.00 - R 399.00
    R 399.00
    R 399.00 - R 399.00
    R 399.00

    Revive Electrolytes

    12 reviews Revive

    The perfect hydration supplement is here from REVIVE, scientifically formulated to have the perfect ratio of electrolytes for healthy hydration. No...

    View full details
    R 399.00 - R 399.00
    R 399.00
    R 399.00 - R 399.00
    R 399.00
  • PRIMESELF Shroom Elixir Capsules Front
    R 319.00 - R 319.00
    R 319.00
    R 319.00 - R 319.00
    R 319.00

    Shroom Elixir Capsules

    6 reviews Prime Self

    Your favourite Shroom Elixir is NOW AVAILABLE in a convenient capsule form featuring an advanced 4-in-1 adaptogenic formulation. We have added Reis...

    View full details
    R 319.00 - R 319.00
    R 319.00
    R 319.00 - R 319.00
    R 319.00
  • 3D Breathable Sleep Mask Black
    R 295.00 - R 295.00
    R 295.00
    R 295.00 - R 295.00
    R 295.00

    3D Breathable Sleep Mask

    8 reviews OPTMZ

    Say goodbye to sleepless nights with a comfortable 3D ergonomic designed sleep mask. A natural sleep remedy which will assist even the lightest of ...

    View full details
    R 295.00 - R 295.00
    R 295.00
    R 295.00 - R 295.00
    R 295.00
  • PRIMESELF Natural Sleep Front
    R 299.00 - R 299.00
    R 299.00
    R 299.00 - R 299.00
    R 299.00

    Natural Sleep

    15 reviews Prime Self

    Natural Sleep from PRIMESELF works by tackling aspects of both the body and mind. This is a result of the ingredients in Natural Sleep calming the...

    View full details
    R 299.00 - R 299.00
    R 299.00
    R 299.00 - R 299.00
    R 299.00
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